Cookie Notice
Last updated: 29 September 2026
This notice explains how Altura Advisory ehf. (“Altura”) uses cookies and similar technologies on altura.is. It should be read together with our Privacy Notice.
What are cookies and similar technologies?
Cookies are small text files stored on your device when you visit a website. Similar technologies, such as browser local storage, can also store information on your device.
Altura uses these technologies to remember your cookie choices and, with your consent, understand how visitors use the website.
Necessary storage
Altura uses browser local storage to remember whether you have accepted or rejected analytics cookies. This allows the website to respect your choice on subsequent visits.
This storage is necessary to manage your cookie preferences and is used without consent. It is not used for analytics or advertising.
Analytics cookies
With your consent, Altura uses Google Analytics 4 to measure website usage and improve the website’s content and structure.
The information collected may include:
- pages visited and interactions with the website;
- how visitors arrive at the website;
- time spent engaging with the website;
- browser and device information; and
- approximate geographical location.
Google Analytics uses first-party cookies set on altura.is. Although these cookies are stored under our website’s domain, the information collected is sent to Google for processing.
Google Analytics 4 does not log or store individual IP addresses. IP addresses may be used to derive approximate geographical location before being discarded. This does not mean that all information collected through Google Analytics is anonymous.
Google Analytics is loaded only after you accept analytics cookies.
Advertising
Altura does not use cookies for behavioural advertising or cross-site advertising tracking. We do not sell personal data collected through cookies.
Cookies and similar technologies used on this website
| Name | Provider | Purpose | Category | Storage period |
|---|---|---|---|---|
| altura-analytics-consent | Altura | Stores your decision to accept or reject analytics cookies in browser local storage. This is not a cookie. | Necessary | Until you change your choice or clear the website’s local storage in your browser. |
| _ga | Google Analytics; first-party cookie set on altura.is | Distinguishes browsers to measure website usage, including repeat visits. | Analytics; used only with consent | Up to 2 years. The expiry period may be renewed on subsequent visits. |
| _ga_<container-id> | Google Analytics; first-party cookie set on altura.is | Maintains session state for website usage measurement. The suffix varies according to the Google Analytics configuration. | Analytics; used only with consent | Up to 2 years. The expiry period may be renewed on subsequent visits. |
Cookie storage periods are separate from the retention periods for information already collected through Google Analytics. Further information about the processing and retention of personal data is provided in our Privacy Notice.
Your choice and withdrawal of consent
You can accept or reject analytics cookies through the cookie banner. Analytics remains disabled unless you accept it.
Rejecting analytics cookies does not prevent you from accessing the website or contacting Altura.
You can change your choice or withdraw consent at any time through “Cookie settings” in the website footer.
If you withdraw consent, further Google Analytics measurement stops and the Google Analytics cookies set by this website are removed from your browser. Your updated choice is saved so that the website continues to respect it.
Withdrawal does not affect the lawfulness of processing carried out before withdrawal. Removing cookies from your browser does not itself delete information previously sent to Google.
Browser settings
You can also delete or block cookies through your browser settings. You may need to clear website storage separately to remove the preference stored in local storage.
If you clear your saved choice, the website will ask you to choose again on a subsequent visit.
Personal data and Google Analytics
Cookie identifiers and associated website usage information may constitute personal data.
Our Privacy Notice explains how Altura handles personal data, including the use of service providers, relevant international transfers, retention periods and your rights.
Information about Google’s processing is also available in Google’s Privacy Policy.
Changes to this notice
We may update this notice when the website, the technologies we use or applicable requirements change. The latest version will be published on this page with an updated date.
Contact
For questions about cookies or the processing of personal data, contact:
Altura Advisory ehf.
privacy@altura.is